If you’re looking to improve the effectiveness of your social media operations and increase your ROI, here are the things you must pay attention to.

1. You can’t improve what you don’t measure
2. Make sure you know who is engaging with your content
3. Make sure your content on social media resonates with your target audience
4. Make sure you are posting frequently enough that your content is seen by your target audience
5. Are you utilizing social lead generation and social lead nurturing tools?
6. Social media should be used to nurture your existing customers
7. Schedule experiments into your social media cadence
8. Integrate Behavioral Insights from Social Media Into Your Core Marketing and Sales Workflows

Answer: No.

Here’s why: As tempting as it is to increase your visibility by jumping on every social network, a lot of times it’s too much to take on. Instead of creating accounts just for the sake having a profile, get strategic with the networks you choose.

Email marketing has been a staple for consumer marketers since the mid-90s. A few years later, B2B marketers discovered its value, and email campaigns have become an important tool for businesses in all stages and industries.

Answer: It depends.

Here’s why: Your posting frequency depends on your resources and audience. Your goal is to get quality content that your audience will love in front of as many eyes as possible. Never sacrifice quality for quantity.

Answer: It depends.

Here’s why: We actually have an entire post on the best times to post to social media. The reality is there is no single best time to post. It all depends on the network you’re using and when your audience is most active.

Answer: By giving people a reason to follow you.

Here’s why: Regardless of which network you’re talking about, it’s the quality not quantity of followers that matters. You need followers who will actually engage with your content, not just add to your follower count.