Properly marketing a brand or business today is not only limited to traditional print advertisements and online ads. Instead, there are plenty of mediums to choose from varying from email marketing to social media. Understanding the pros and cons of using email marketing and how to do so effectively can ultimately mean the difference between failure and success when attempting to reach a new audience or demographic of online visitors and potential customers.

Email Marketing - Part 5
9.7 / 10 Reviewer
{{ reviewsOverall }} / 10 Users (8 votes)
Pros
- You get an instant snapshot of effectiveness
- It can direct repetitive traffic to your website
- It is a cost-effective way of engaging your audience
- It helps to build relationships
- Speaking of brands… email marketing helps you create one
- Every email can be customized
- It gives you a chance to prove your niche expertise
- Emails are very easy to share
- Email marketing can be produced in just minutes
Cons
- Many people won’t even bother to open your email
- Spam filters kill a lot of email marketing opportunities
- Email marketing requires consistent updating
- There is a lot of email marketing happening today
- It’s just as easy to unsubscribe to an email marketing effort
- Emails must have a responsive design
- You can do everything right and not get a response
- Emails might seem personal, but they often lack a personal touch
- Hurried emails can make a brand look unprofessional in a hurry
Summary
Properly marketing a brand or business today is not only limited to traditional print advertisements and online ads. Instead, there are plenty of mediums to choose from varying from email marketing to social media.
Is email marketing helpful for your business?9.5
Do you believe that email marketing can boost your sales?10
Do you think that email marketing can build your brand awareness?9.5
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