Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:

–   Sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business.

–   Sending emails with the purpose of acquiring new customers or convincing current customers to purchase something immediately.

–   Adding advertisements to emails sent by other companies to their customers.

Email Marketing - Part 04
9.7 / 10 Reviewer
{{ reviewsOverall }} / 10 Users (8 votes)
Pros
- Extremely low risk
- Reduction in costs through automation and use of electronic media
- Faster response to both marketers and the end user
- Increased ability to measure and collect data
- Opens the possibility to a market of one through personalisation
- Increased interactivity
- Increased exposure of products and services
- Boundless universal accessibility
Cons
- Branded a spammer
- Burning out your list
- Breaking the law
- Alienating readers
- Delivery issues
- Design issues
- Keeping them engaged
- Resource intensive
- Undelivered emails
Summary
Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
Is email marketing helpful for your business?9.5
Do you believe that email marketing can boost your sales?10
Do you think that email marketing can build your brand awareness?9.5
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