Email marketing is one of the major types of digital marketing activities that involve using email both for outbound and inbound marketing purposes. To be specific, organizations use email marketing to build sales leads and maintain a relationship with their customers.

Despite the existence of newer digital communication platforms such as app-based messaging and social media, email remains a valuable tool for marketing due to its numerous advantages. However, it is also important to note that like any other platforms, it also has its fair share of disadvantages.

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