Email marketing is one of the major types of digital marketing activities that involve using email both for outbound and inbound marketing purposes. To be specific, organizations use email marketing to build sales leads and maintain a relationship with their customers.

Despite the existence of newer digital communication platforms such as app-based messaging and social media, email remains a valuable tool for marketing due to its numerous advantages. However, it is also important to note that like any other platforms, it also has its fair share of disadvantages.

Email Marketing - Part 03
9.5 / 10 Reviewer
{{ reviewsOverall }} / 10 Users (8 votes)
Pros
- Low Costs
- Reach An Already Engaged Audience
- Deliver Targeted Messages
- Drive Revenue
- Easy To Get Started
- Easy To Measure
- Easy To Share
- Reach A Global Audience
- Instant Impact
- Unrivalled Return On Investment
Cons
- Branded A Spammer
- Burning Out Your List
- Breaking The Law
- Alienating Readers
- Delivery Issues
- Design Issues
- Keeping Them Engaged
- Resource Intensive
- Undelivered Emails
Summary
Despite the existence of newer digital communication platforms such as app-based messaging and social media, email remains a valuable tool for marketing due to its numerous advantages. However, it is also important to note that like any other platforms, it also has its fair share of disadvantages.
Is email marketing helpful for your business?9
Do you believe that email marketing can boost your sales?9.5
Do you think that email marketing can build your brand awareness?10
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