Digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalised marketing. The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way.
Almost every business entities have chosen digital marketing due to its high effectiveness and efficiency. It is also growing faster than ever. After some days small businesses will also compete with the large businesses at the same platform.
- Easy Consumer Reach
- Easy Brand Promotion
- Reduced Cost
- Helping Marketers Career
- Available 24/7
- Consumer’s Convenience To Shop Online
- Global Advertisement
- Bulk Emails And Messages
- Perpetually Displaying Ads
- Simple To Measure
- High Competition Of Brands
- Promotion Strategy Can Be Copied
- Limited Consumer Link And Conversation
- Advertisement For Limited Products
- Less Interest On The Internet
- Cash On Delivery
- Negative Feedback
- Requires More Initial Investment
- Anti-brand Activities (Doppelganger)
- Security Issue
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