It may come as no surprise that the marketplace has become increasingly more digital as technology continues to evolve. The benefits of digital marketing are becoming more prevalent every day. More and more consumers are researching and buying products online. According to Forbes, 82% of consumers conduct research online. And, Tech Crunch reports that 79% of people shop online.

Digital Marketing - Part 1
9.7 / 10 Reviewer
{{ reviewsOverall }} / 10 Users (8 votes)
Pros
- Digital marketing is very low cost
- Digital marketing can access a massive audience
- Digital marketing caters to multiple demographics simultaneously
- Digital marketing is fast – like super ultra fast
- Digital marketing reaches decision-makers
- Digital marketing creates brand interactions
- Digital marketing offers you an opportunity to expand your customer service
- Digital marketing creates higher levels of brand loyalty
Cons
- Digital marketing is going to consume a lot of your time
- Digital marketing always creates negative public reactions
- Digital marketing sometimes takes control out of your hands
- Digital marketing can make it difficult to determine your ROI
- Digital marketing sometimes takes control out of your hands again
- Digital marketing campaigns are very easy to copy
- Digital marketing can get lost in the online white noise that exists
- Digital marketing judges you on first impressions
Summary
It may come as no surprise that the marketplace has become increasingly more digital as technology continues to evolve. The benefits of digital marketing are becoming more prevalent every day. More and more consumers are researching and buying products online. According to Forbes, 82% of consumers conduct research online. And, Tech Crunch reports that 79% of people shop online.
Is digital marketing helpful for your business?9.5
Do you believe that digital marketing can boost your sales?9.5
Do you think that digital marketing can build your brand awareness?10
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