You probably know how important content is to the survival of your businesses in the digital age but still, considering the fact that only 9% of B2B marketers consider their content marketing to be effective, and that only 27% of all marketers have a documented content strategy, it becomes very vital to remind ourselves of just the role content plays in the growth of a business. Content marketing, like videos and infographics, is an easy, effective way to attract your audience’s attention and gain brand recognition. While content marketing is a great strategy for many brands, it’s not an effective strategy for all brands.

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