Content marketing can help you engage your audience and build relationships, ultimately boosting sales. However, there may be certain challenges, including thinking of good content ideas and finding the time to write it.

Typically, content, digital or inbound marketing only costs around a third of what you’d expect to pay for more traditional marketing techniques, and the quality of leads you’ll get in return is also much higher due to the fact most of them will be coming in from organic search.

This makes it a very attractive options for many businesses, as it can provide you with a relatively cheap stream of leads that are more or less ready-to-buy when they finally get in touch with you.

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